There’s been lots of chatter on the internet about the change in Google’s algorithm for mobile sites, it even hit the news last night. The change physically took place 21st April 2015, that’s today (22 April) NZ time.
So does this matter or is this just giving the SEO experts another reason to spam call me?
What does it mean?
While Google themselves never tell us the importance of each factor in their algorithm the SEO experts are telling us this the biggest change in the algorithm for 3 years and as a result there are a tonne of headlines like “Kiss your Google Ranking Goodbye?” splattered across the internet.
In my view this is the biggest game changer since since Google included social media presence in the algorithm. If your serious about your web presence and the future of your business, this matters, a lot.
Should you be concerned about it?
If you have a website then yes, absolutely. This will impact search results for your business when a customer, prospect, client searches on their tablet or mobile phone.
Just shy of 50% of NZ’s population owns a smartphone, people are replacing their phones every day and upgrading to the smart ones. Mobile is the fastest growing area of technology and has the widest scope to grow (today the 50% of NZer’s who don’t have a smartphone will buy one over the short to medium term).
If you’re still not sure, do you have a smartphone? If so, stop and think how differently you do things now than BSM (life before smart phone). A quick example – our supermarket experience has changed – I googled the ingredients for home-made cat biscuits on a recent trip to the supermarket and our grocery list is on Google Keep.
How do you know if your website is mobile friendly?
Get your phone out and take a look at your site. If you don’t have a smartphone you can visit http://cybercrab.com/screencheck/ type in your web address and check at the size of a smartphone and again at the size of a tablet. Or give us a call and we can take a look for you.
If your site is optimised you will see that your website changes layout with the size of the browser window. On the phone sized window items on your website should ‘stack’ underneath each other, you should be able to ‘tap’ on links without suffering fat finger syndrome, scroll up and down the screen by swiping with your finger and most importantly – you should be able to legibly read the information on your website and ‘tap’ any call to action buttons. Don’t forget this all needs to happen in a flash – users will cancel if it takes longer than 2 seconds! To see a mobile website in full action, check out our homepage (http://www.pcrepair.co.nz) at cybercrab.
A word of warning here, some websites look fine on both tablets and phones without any ‘mobilisation’ and you may decide your site is fine. Google is looking for certain features, like stacking, swiping and tapping, without these you won’t feature as a mobile site.
My site is not mobile, now what?
Do you make your living from your website – get onto it, get it sorted, get mobile.
Do you collect prospects via your website with all your social media accounts pointing to your website – get onto it, get it sorted, get mobile.
Is your website nothing more than a beautiful site you had written 10 years ago that achieves nothing other than a web address to display on your business cards or letterhead – then these changes are the least of your worries. It’s time you gave your web presence a serious rethink.
Put mobilising your website on your work plan with a high priority and make sure you have some money in the budget, this is a task for an expert.